Reaching out to your leads, potential partners, collaborators, or influencers may be tricky. Well, for starters, they receive hundreds of...

Has content inspiration left you? What can you post on LinkedIn to stay relevant and reach your target audience? We’re here to share our...

The global wellness market is growing faster than ever. We know that the pandemic has made us check in with ourselves mentally &...

E-commerce continues to be the number one driver of global beauty product sales as digitally native brands rapidly expand on social media...

As a beauty brand, you're so focused on attracting new customers that you forget about your old customers. It's important to take care of...

Software as a Service (also known simply as SaaS) is an increasingly popular software delivery model. And by now, you already know that...

For decades, businesses have been undergoing technological transformation. New operating norms have emerged, and many industries have...

Your most valuable asset is your own prospect or acquisition database, which you can nurture to the point of making the first purchase....

Are you struggling with having a smooth & profitable sales pipeline that converts your leads into paying customers? Well, chances are...

A marketing funnel is the journey your customer goes through until they decide to make a purchase. Plainly put, a marketing funnel is a...

Struggling to find the right beauty holidays for your next campaign? Here's your monthly inspiration:

Investing in influencer marketing is the digital equivalent of word-of-mouth marketing. Through sponsored posts, companies provide...

You might think that working with influencers for your brand’s campaign is easy, but in reality there’s a lot of work than just finding...

TikTok has become an unstoppable force in the social media world, and has forced competitors such as Instagram, Facebook, and Snapchat to...

Posting on Social Media as a business can be challenging. You have to fill in your social calendar with high quality posts and of course,...