10 Effective Strategies for Real Estate Marketing in the Digital Age

In the digital age, new home owners revert to the online space to dig deep into the real estate market before deciding to revert to an expert. They prefer to do their research first-hand and see if they can find anything of value on their own. This happens in all areas of business, potential buyers first look on social media to prospect new products, services, or businesses.

The reasoning behind this is that they’ll find interesting facts & honest reviews of the things they’re researching before committing to buying what it is they’re searching for. Hence why the real estate industry is no different.

So, how can realtors and real estate agencies get to their potential buyers before they decide to research the market on their own? Easy, with these effective marketing strategies:

Optimise your website to attract more prospective buyers

Before we talk about social media presence & marketing, let’s discuss your real estate website. Yes, you need it. When potential buyers search for new homes, they need to find you on all platforms. So, optimise your website to attract more prospects. Keep it up to date with the listings you have available, and what listings have been purchased, and offer them something more to stay on your website. Add a mortgage/interest calculator, offer them value and they’ll turn to you.

Understand your target audience and niche down your expertise | Real Estate Marketing

Find out your area of expertise, whether it’s commercial real estate or residential real estate. The main benefit of this strategy is that it helps you better understand and market to your target audience and clients. You’ll understand what they want to buy, how they want to buy & most importantly when. So, if your ideal clients are newlywed, you’ll focus your energy on sharing listings that match their needs.

Use social media for promotion not only for personal use

As we’ve said at the beginning of the article, potential buyers do their research online first and then revert to an expert. So, it’s time to use social media to your advantage. Promote the listings you have available in a unique way that will catch the attention of potential buyers. Share property tour videos, and aerial photos, and showcase the property with its unique features. If a property has a bookshelf that’s disguised as a door for another room, showcase it! It might just be the thing that pushes someone to become your client.

Be present on all real estate platforms to boost your reach

As the title suggests, be present on all real estate platforms to boost your reach. Make it easy for people to find you and contact you. Research the best & most active platforms for real estate listings, create an account & market those on social media. Share the news where more potential buyers can find you.

Partner up with local businesses in your area

Use local connections to promote your property listings in a unique way. And encourage them to participate in your open house viewings. As we’ve said, the easier it is for people to find you, the more they’ll choose you. Partner up with your local coffee shop, home decor boutique, or maybe your local handyman store. Local partnerships pop-ups encourage potential buyers to explore each room and can even set up discounts on merchandise that they can work with local businesses to offer homebuyers. In addition, by introducing companies in the area, you can further increase the attractiveness of the area. What we love: Local hot spots increase brand awareness, drive word of mouth, and even more recommendations from local consumers.

Run paid aid campaigns to attract leads

This effective strategy helps you generate leads for your real estate business. When a customer clicks a search or social media ad to land on your landing page, the prospect wants to see your property and learn more. This is probably a more targeted approach worth pursuing.

Have a strong content strategy to help you expand your business

The content you share on social media should be centered around your target audience. After you’ve identified your target audience’s needs & wants, create the content to answer just that. Keep your content high-quality. Your property videos & photos need to be vivid, and be attractive enough to make the potential buyer be interested in that exact property. Team up with businesses that help you create just that.

Create a strong social media presence

Don’t just be a ‘me, me’ account or share just property listings. Be about the target audience, offer them value. Educate them on the current state of the real estate market. Share insights regarding the area you’re active in. Showcase what they can do in the neighborhood. Offer them more than just an available property.

Invest in virtual property tours

Facilitate the opportunity to view a property virtually. You might have people interested in buying a property in your area who are not from there. They might live in another state or country. Create the option for them to view the property online without having to physically be there. Hello new leads & ultimately potentially new buyers.

Host a seminar & educate your target audience about the real estate market

Host seminars where you offer your audience more insights and information about mortgages, buying properties, taxes, and what documents they need to have in order to purchase a property. This way you establish yourself as an expert in your field and you make their process of buying much easier. Yes, it is time-consuming, however, the participants will be impressed and will build a relationship with you. This relationship will come in handy when they are ready to buy a house as they’ll turn to you and your guidance & expertise.

So, are you ready to implement these and reap the rewards? If so, Social Media Boutique is here to help you elevate your business and take it to the next level. Get in touch with our founder on a quick discovery call: