10 Effective Ways to Market your Wellness Business on Social Media

The global wellness market is growing faster than ever. We know that the pandemic has made us check in with ourselves mentally & physically.

So, normally the number of businesses with that specific focus has increased. Health and wellness are becoming more and more important in the 21st century. Even approaches to wellness are moving towards holistic ones like mindfulness meditation, vibrational energy, and sound healing.

But, how can all these businesses efficiently market their wellness goals on social media? And most importantly, how can they break through the noise? Well, we at Social Media Boutique have some tips in store:

1. Branding is key - build a strong one

Creating a strong and unique brand for your wellness business is one of the first strategies to adopt. Which audience are you speaking to? Are you a gym focused on helping physical therapy patients build strength? Does your gym offer holistic therapies in addition to strength training? Regardless, it's imperative to first know the audience you're trying to reach with your brand.

So, ask yourself:

• Who are my existing clients?

• How do I already help them? And how can I improve my service?

• What areas can I expand in the future?

• What can I create & offer to new clients?

• And most importantly, how can I keep my existing clients?

2. If branding is key, then content is king - create valuable & insightful content

The most important part in marketing your wellness business is creating content that will engage & touch your audience. This means that as a business you need to pay attention to the online conversations in your space. And that should translate into content that offers solutions.

Target your audience's pain points & offers easy-to-follow solutions that will improve their wellness journey, thus transforming them into loyal customers.

3. We’ve reached content - let us share some ideas with you

With the content you’re sharing on social media, you can play around how you like. But, keep in mind that it needs to offer answers to your target audience’s questions. You can share:

• Before & Afters

• Testimonials

• Tutorials

• Tips & tricks

• Use trending Reels on Instagram to keep your audience entertained

• Use trending sounds on TikTok to keep your audience engaged & entertained.

But most importantly, your content needs to answer your audience’s questions, offer value & still be entertaining. Not a big pressure, really! But, you can draw some inspiration from this Instagram profile.

Or check out this Instagram profile to get more inspired.

4. Host contests & giveaways

These are very easy to build brand awareness. Setting up a branded accessible contest is easy and there are many examples of successful contests. The simplest giveaways require little for fans to participate. Bottom line, this is a great way to build awareness towards your wellness business & gain more followers on social media & potentially more loyal clients.

A good example is Tarte Cosmetics, we know they are not a wellness business. However, you can draw inspiration from how they’ve run their giveaway campaign on social media. Why? Well, they know what their audience needs & made it simple for them to participate. And what’s not to love, it’s Tarte?

5. Create social media-only discounts & promotions

These discounts are offered to specific segments of your audience and expire after a while. The easiest way is to provide the code in your post: ‘Try our social-only discounts’. Create a limited quantity flash deal on Instagram Stories or post your offer on Facebook, Instagram feed or TikTok. Social media is your playground!

6. Collaborate with influencers to increase brand reach

Work with influencers that match your business to attract more potential customers, increase brand awareness & drive more traffic to your wellness business. And of course, those who are passionate about the industry your business is. Influencers have the ability to make brands attractive with creative and engaging content strategies. Regular posts, reviews, stories and videos from influencers help your wellness business get the exposure it needs.

7. Run social media-targeted ad campaigns

Targeted advertising allows brands to send different messages to different consumers based on what they know about them. The more brands can demonstrate that they understand what their customers want and need, the more likely they are to respond to your ads and interact with your brand. So, what are you waiting for? It’s quite simple really. But, if you need some help with that, we’re just a call away.

8. Collaborate with other brands in the wellness industry

This opens up the opportunity to tap into their audience & ideally attract more customers to your wellness business. Team up with other brands/businesses in this space & create an offer that both your audiences can’t walk away from.

9. Host Live Educational Webinars

Why host webinars? Because they are one of the most effective lead generation and conversion tools available in the world of online marketing today. It can be used to drive traffic to your landing and product pages, showcase events, promotions, and special offers, educate your audience, and provide customer service.

10. Create a ‘Lifestyle’ Guide

In a sea of ever-changing algorithms and scrolling newsfeeds, how do you capture real, meaningful attention? You create a lifestyle guide that will draw attention to your wellness business, and increase the quality of leads that will help you grow.

You can choose these 10 efficient ways to market and promote your wellness business to people of different age groups looking for ways to satisfy their desire to stay healthy. By adopting this approach, you can improve your business's sustainability in a highly competitive market. However, if you feel like these are too much to handle, we’re only a call away!