10 Instagram Story Ideas that Grow your Engagement

Instagram stories are a fun and free way of engaging with your target audience. You can grow your brand’s engagement with Instagram stories because over 70% of users view stories and videos on a daily basis. Think of Instagram stories as mini tv series of your brand.

Despite them being a free tool within the platform, sometimes it might be difficult to choose what to add to your story. So, we are here to help you with 10 easy Instagram stories suitable for every industry and proven to grow engagement.

Answer questions

Ask your followers relevant questions regarding your business. It can be a simple ”Ask me anything” story and get ready to answer your audience’s curiosities - that’s what we call true thought leadership! ;) This way you actively engage with your audience, and you can create a more active community that will trust you MORE!

Polls & quizzes

Don’t just post to promote or sell, create trust first. Post a poll asking your followers something and direct them to answer with emoji, a yes or no, the options are endless. This encourages your audience to engage with your post quicker.

Behind the scenes

People love to see what brands do behind the scenes. Show them how a product gets made. What your office space looks like. Who is the team behind a certain department? This gives the audience a sense of involvement with the brand!

Promote an upcoming product release

Give your followers a sneak-peek of an upcoming product launch. You will generate hype towards the product and give early access. This adds another reason for your audience to hit that follow button.

Helpful Tutorials

A great marketing strategy involves providing valuable content to your target audience. Tutorials are a great way to provide value by teaching your audience something new. You can provide quick tips & tricks and give insightful advice they can use in their day-to-day life.

Before & Afters

This is a great way of showcasing your products or services. If your business is selling skincare products, you can showcare how your products have changed and helped your customers. You can even showcase how your business logo has changed over time. Or how your business has grown in the past years.

Countdowns

If you have an event coming up, or you’re launching a new product, you can create a countdown story. You can customize it, how you prefer, you can add months, weeks, days, hours or even minutes. One interesting thing about this, is that your followers can tap the countdown sticker and they can add an alert when the countdown is finished. Or they can share the countdown to their followers. Hello, exposure!

Promote a product/service

Promoting through an Instagram story can easily generate an increase in brand awareness and recognition. You market to your followers without having to put more budget into ads.

Introduce your team

This is an amazing opportunity to get close and personal. You can have an employee take over your brand's social media account and create a ”Day in the life of an account manager”. You put the spotlight on the people behind your business. You put a human face to your brand and it helps you build a closer relationship with your audience.

Customer appreciation

Use Instagram stories to share the reviews from your audience. This is another way to connect to your audience by appreciating them and putting them in the spotlight. This type of user generated content makes customers feel recognized and helps you win other potential customers.

These are just a few examples of Instagram stories that grow your engagement. These are general ideas - some will work for you whilst some will work for others. It all depends on your brand’s personality and industry. There’s really not a ‘one size fits all’ approach in social media. Do you want a tailored Instagram Stories Plan? Book a FREE discovery call and let’s chat: