10 Saas Marketing Tactics to Try this Month

In today's highly competitive landscape, effective marketing tactics are crucial for driving growth and gaining a competitive edge as a SaaS business. Whether you're a startup or an established SaaS company, it's important to explore innovative strategies to attract and retain customers continually. In this blog post, we'll dive into 10 powerful SaaS marketing tactics that can help you skyrocket your success and achieve your business goals:

Level up your content marketing strategy

When developing your content strategy, it's essential to focus on creating high-quality, relevant, and engaging content. This content should be designed to engage your target audience and help solve their specific problem. Additionally, all content should be properly optimized for search engines for better visibility. Unfortunately, this is not as easy as writing a few blog posts. To succeed with this crowded SaaS marketing mix, consistently create high-quality, human-driven content that is not only keyword-optimized but also provides value to potential SaaS customers.

You already know what questions your ideal customer would ask. You researched customer pain points and developed solutions to help solve those problems.

Offer free trials & premium models of your solutions

SaaS companies are uniquely positioned to take advantage of free trials, allowing them to prioritize new customers and increase their monthly recurring revenue. Depending on the exact product you're offering, it often costs little or nothing to give potential customers a chance to try what you're offering.

With no shipping or return costs, you have little to lose with this SaaS customer acquisition strategy. This is an opportunity to not only showcase your products but also your customer service and support. With the right product, you can convert leads to paid SaaS subscriptions without any additional effort. At the end of your trial period, you'll also have the opportunity to test drive the SaaS platform to see under the hood and gain valuable insight into your likes and dislikes. This feedback is invaluable not only to the product team but also to the sales and SaaS marketing budget help teams.

Optimise your SEO strategy | SaaS Marketing Tactics

Optimizing your blog posts for relevant, high-quality keywords is essential, but you also need to evaluate your entire site for SEO. It is important to understand that potential customers can be organically attracted to the funnel without relying on advertising. That being said, good SEO on its own doesn't help convert leads into customers. That's where lead nurturing comes in.

The ideal goal of SEO is to improve rankings and be in the top three of Google searches so that SaaS companies don't have to buy ads for specific search phrases. The first step is to understand your main audience and do some keyword research. Then review all your content and metadata to improve your ranking. Also, don't forget the importance of backlinks in search engine rankings. Create quality referrals and links to increase the authority of your domain. You can try A/B testing to gain insights and transparency that enable data-driven decisions to support B2B SEO strategies and broader content marketing strategies.

Start PPC campaigns to increase traffic

PPC for SaaS can be an effective way to reach your target audience and drive traffic to your website. With the right strategy, you can create targeted ads for users who are most likely to become paying customers. Key elements to include in his PPC strategy for SaaS Marketing Insights include choosing the right keywords, crafting detailed ad copy, and running his A/B tests on landing pages.

Incentivise your referrals

In some ways, referrals are a SaaS branding advocacy strategy at best. Referrals are the most effective way to reach new customers, and also keep your current customers loyal. Ideally, long-time customers love your solutions or services and are happy to ask for referrals. Reward them for their loyalty and also if they recommend your service or solutions to a friend, colleague, or family member.

Webinars & online events to create a strong presence

As the example suggests, host webinars/online events to create a strong presence in the industry. This way you establish yourself as a thought leader in the industry and a reliable source of information. Also, you can take the opportunity in these webinars to promote your services or solutions. A good time to show off a demo, of course, if the topic allows it ;)

Cross-sell & upsell to current clients

An effective way to increase sales is to upsell and cross-sell your current customers. This process allows you to add value to your existing customers as they may require additional features and services. Why not from someone you build trust with?

Have a strong email marketing campaign

Email marketing can be an effective part of your SaaS marketing strategy. Sending your subscribers regular emails and newsletters can help them remember you, and build long-term relationships with potential customers. Also, email can be a good opportunity to test out product features and upgrades by giving your most loyal customers early access to try them out. This way you build a strong relationship with your customers and get back real-life feedback from them.

Social media paid advertising

Paid social advertising like PPC offers another fast way to reach your customers. Increased conversions have obvious benefits, but the benefits of paid social media advertising don't stop there. These are great for building brand awareness for your SaaS company. Remember, the SaaS industry is highly saturated, with new companies and innovative products emerging every day. It takes a certain base level of brand awareness and recognition to get even the slightest bit of attention. It helps make your business more trustworthy.

Retargeting, a marketing tactic fit for any industry

If you've ever shopped online, you've probably noticed: After browsing the retail website, you will see ads for that website when you browse social media or any other of her websites. It may sound creepy, but retargeting has a purpose, and that’s what it does. We want buyer behavior to be linear, but it's rarely so predictable. Users often arrive on your page through ads or organic search and then leave without converting. This is a strategy aimed at increasing brand awareness so users don't forget about your service. Rather, it will make you worry more about your purchase. And this doesn't just apply to e-commerce. SaaS companies certainly benefit from retargeting, too.

Key SaaS marketing strategies include building a strong online brand presence, creating clear and engaging content for your target audience, optimizing your website for search engines, and building relationships with potential customers. and using social media platforms to make it memorable. It's important to monitor and analyze your SaaS marketing efforts and make adjustments as needed to maximize your ROI. Ready to have that conversation? Let’s meet: