5 Brands that kill it on social media

Creating and managing a strong online brand presence whilst keeping up with the social trends can be exhausting. But there are a few brands that manage to do this efficiently. We’ll tackle 5 brands that definitely kill it on social media. These brands have a strong online brand presence and they always find a way to incorporate social media trends into their strategy.

Burger King

Burger King’s online persona is a jack of all trades, humor being their main characteristic. Burger King has made trolling other brands on social media their entire personality. Its humorous and clever responses made the brand popular in 2021 and gained the title of the funniest brand on social media.

Burger King will most definitely keep this title in 2022. The most memorable thing Burger King has done is a bid with McDonald’s to produce the McWhopper, knowing that the other fast-food mogul will not accept.

Nike

Nike has established an opposite online brand persona, it capitalizes on being an inspirational brand.

Their campaign with former San Francisco quarterback Colin Kaepernick reached over 30 million viewers and inspired them to be active in the Black Lives Matter Movement.

Wendy's

Wendy’s has mastered the same strategy as Burger King, focusing on humor. But what makes them stand out is that they give out witty and sarcastic responses to everyone on social media. They occasionally go after their customers on social media, and of course after other fast-food brands. But Wendy’s social media engagements go beyond their snarky comments.

Glossier

Glossier social media strategy is focusing on their customers and listening to their needs. They pay attention to what people are saying about them and they engage with their audience. They have a large cult following on social media channels by implementing a listening strategy and clever social media campaigns.

Innocent Drinks UK

Innocent’s social media strategy is centered around transparency and it’s super refreshing. They know what their audience wants: videos, GIFs, humorous puns, and posts that mock popular culture.

But why are these brands social media stars? They focus on having clear goals in mind every time they post, they consistently engage with their followers, they share more user generated content, and they use a consistent tone of voice, style, design and branding in all their posts.

These brands are not afraid to get creative and think outside the box with edgy campaigns and content. But they also make sure that these campaigns are meaningful, authentic and bring value to their audiences.

What’s stopping you from being a social media star like these brands? Not having the right social media strategy and management. Come on, book a FREE discovery call and we can change that.