5 SaaS businesses that are crushing it on social media

As a SaaS business being on social media can sometimes be tough. You need to have the right social media strategy that allows you to:

• Educate your audience on what’s happening in the industry

• Provide value on how they can benefit from using your product or service (without trying to constantly sell them something)

• Nurture your audience with the content your posting (a healthy mix of the above-mentioned)

• And of course, you need to somehow entertain your audience (and as a SaaS business, you don’t think about this)

So, how can some SaaS businesses find the right mix that helps them grow their business & simply crush social media? They’re watching what we’re doing on social media - just joking.

On a more serious note, they always think about what the audience wants & needs. What they want to read or see on social media. They touch the audience's pain points & transform them into engaging social media content. And they always optimise & strategise with their audience in mind.

We know this can be very time-consuming & not really the focus of your business. So, for your inspiration, we’ve selected the top 5 SaaS businesses that crush it on social media:

Hubspot

The social media strategy focus at Hubspot is striking conversations with their audience & engaging them. Thus they build loyalty & trust amongst their audience. And as an audience, when a brand/business you follow speaks in a simple & compelling manner, you just can’t help but respond & engage.

Here are a few LinkedIn posts:

And this is their vibe on Instagram:

One of the reasons why Hubspot is successful is that they know what its audience wants. They know exactly what to give their audience & exactly how to frame their message. And the most important thing as a business.

Mailchimp

Mailchimp focuses on providing value to its audience & educating them on how they can best use their product. Whilst also using popular memes, audio, and trends can help you stand out, which is something B2B/SaaS businesses avoid doing. Sharing product features is one thing. However, staying true to the message and adding humour is another matter. We love how Mailchimp decided to educate its audience about the platform’s features.

This post is a very good example of how you can engage your audience & teach them something valuable at the same time. They're using the Holiday season to explain how an email flow can be set up according to the goal you want to achieve, in this case, the holiday dinner.

This post is very interesting due to the fact that it’s appealing & relatable to the general audience whilst also keeping it relevant to the industry.

Mailchimp is successful in the strategy they’ve established by using pop culture to educate its audience & to stand out amongst other similar SaaS businesses. Whilst also using humour to entertain & keep their audience engaged.

Zoom

Zoom was founded in 2011, but the pandemic and work-from-home situation have caused people to switch to the software more than ever before. Zoom cleverly used social media to educate viewers about their products and to familiarise them with its software features by sharing interesting content.

Zoom’s strategy is successful due to the fact that the focus of the content is on sharing valuable insights that will educate its audience on the software’s features in an entertaining way.

Salesforce

The leading CRM, Salesforce, has these cute little mascots they use to get their message across to their audience. They maintain a mix of educational content, and user-generated content from the community, and don't forget content that speaks to their product in a nuanced way.

Salesforce shows that you can both educate your audience about the software’s features & also keep the audience engaged and wanting more.

Hootsuite

Hootsuite has established itself as an industry thought leader in its content. They mainly focus on these two types of content on the channel. One is to educate an unaware viewer about the problem and how to fix it. On the other hand, they help existing customers to get the most out of their products.

Each company mentioned here has its own strategy. These are great examples of the B2B SaaS industry, but to stand out you need a unique style and approach that resonates with your audience. That is the last and most important thing.

So, what’s stopping you from being on the list with these amazing companies? Not having a social media presence or strategy? That can be done if you have a chat with us. With our proven experience working with different SaaS businesses, we’re confident that we’re going to work magic for your business. Are you ready for it?