6 Steps to build an Effective Outreach Strategy

An outreach strategy is a set of tactics designed to bring in new customers. Your outreach strategy may consist of a single action or a combination of several tactics, depending on the complexity of your sales organisation.

It’s also a way to help you build relationships with like minded people or brands in your field. And we can’t forget about the increase of exposure for your website and promotion of your products or services.

A mention of your brand on a well-known website or social media channel will direct a large number of leads to the higher-level stages of your marketing funnel, increasing your chances of generating sales significantly. Furthermore, outreach strategies can provide significant SEO (search engine optimisation) benefits, as backlinks from high-quality referral websites are perceived as a signal of credibility and can help you rank higher in search results.

But, how do you create an effective outreach strategy? Well, with these 6 essential & easy steps:

Step 1: Define your audience

This is but of course the first step to effective communication, to know who your audience is. As you are building your outreach strategy, you need to identify the key characteristics of your target market. You start by creating a mold of your ideal customer, you create a buyer persona. Remember, the more precise you are, the more effective your outreach strategy will be.

Step 2: Identify the right channels

After finding out who you’re targeting, you need to find the right platforms to help you communicate with them. This is the most crucial step in your outreach strategy. Why? Well, if you don’t identify the right channels your target audience are using, you’re not going to have anyone to communicate with. To get the message to your audience, you can either use LinkedIn or email.

This is also how Social Media Boutique Agency can help you ;) We have the right experience with outreach marketing to know how to identify the right channels for your business.

Step 3: Write the messages

This is a very interesting step in every outreach strategy. This can make or break your campaign. So, once you’ve identified the right audience, picked the right channels for messaging, it’s time to actually message them. All whilst keeping in mind that your target audience most likely receives many outreach emails, or LinkedIn messages on a daily basis.

So, you need to craft the message carefully to make sure it doesn’t end up in the email trash or unopened. But, we at Social Media Boutique Agency have some secret tips to share with you on this. To make sure your email will get opened, add a snappy subject line, one that intrigues the audience to feel FOMO (fear of missing out). Add some personalisation to it (their name), show that you’re familiar with their type of audience, and explain how your product or service can be relevant to them.

And of course don’t forget to include a CTA (call to action). How else will they book a call to talk to you or request a demo to see how your product or service works.

Step 4: Always set-up follow ups

Follow-ups are as essential as your internet connection. Since not everyone will open your first email/message, or maybe not even see it, it’s important to set up automated follow-up messages/emails. Chances are you’re going to forget to message some of them, and you’re not going to always calculate for each person when to send the next email/message.

Make sure to change the subject line for your second or third email, this also helps you get more opens & not end up in the spam folder.

Step 5: Track the results

How else would you know what channel works best for you & what message got you the most responses? So, track everything! This will also help you optimise & help you get more answers & conversions.

Step 6: Build relationships

One of the best things in an outreach is that you communicate with real people in your industry. You can use this opportunity to create long-lasting relationships with the people you reach out to. Even if they don’t convert in a client, you can still leave a positive impact & impression on some, and they can eventually end up promoting your products or services to other relevant people.

Now that you know how to build an effective outreach strategy, what’s stopping you to put it in action? Is it the messaging, finding the right audience, or just assessing & tracking the results? If your answer is just one of these or all, we at Social Media Boutique Agency have the right solution for you. What are you waiting for? Book your FREE discovery call and let’s optimise your outreach strategy campaign: