Fill in your content calendar with these beauty-inspired ideas

If you find yourself struggling with content inspiration and wondering what to post on social media for your beauty brand - Social Media Boutique Agency is here to help!

With these beauty-inspired content ideas, you’ll fill your content calendar and stop worrying about what to post to be relevant. You’ll have more time to focus on growing your business and attract more customers. And they’re also easy to replicate & will surely drive more engagements.

Before & afters

This establishes the efficiency of your products. But, it also shows what happens when your product is applied correctly. This content idea helps position your product as high-quality and educates your audience on its effectiveness.

What’s in my make-up/skincare bag

What people carry in their bags can say a lot about them. You can partner up with influencers or have someone on the team open their personal bag & share what beauty products they have currently in their bag. It showcases real people and what products they use. And it also makes your brand stand out by being relatable.

Budget-friendly skincare/make-up

You can choose to showcase products which are costing less than your average beauty products. This way you showcase alternative products to match your audience’s budget. And also, show the fact that you care about your audience’s needs.

Beauty hacks & DIYs

This is a great alternative for customers who don’t have the financial resources to buy your beauty products now but might have in the future. You showcase your knowledge in the beauty industry whilst also educating your audience on what they achieve on a budget.

Summer must-have skincare/make-up products

Whilst Summer is upon us, this is an amazing opportunity to gather all the products catered for Summer. We’re talking sunscreen, gel creams, non-oily foundation, non-runny mascara, everything. You educate your audience on what beauty products are suitable for the Summer weather. Whilst also promoting some products which are not selling during the rest of the year.

Best skincare/make-up products for oily skin

Again, this is an amazing opportunity to focus on products suited for the hot weather upon us. Most of your customers might have oily skin, and Summer is not their friend. Use this to show that you care about their struggles and educate them on what they can do to tackle oily skin and still look youthful and put together throughout the Summer.

Influencer content

People relate best to other people’s experiences. Team up with beauty influencers and have them promote your products on social media. The more honest and real they are, the more people will relate to them and turn to your brand and products. Plus, you always have fresh and new content available on the feed. Bonus points if they add you as a collaborator on their posts. Plus you reach more potential customers, and more people will find out about your awesome brand and products. And with this part, we at Social Media Boutique Agency have some experience and we can definitely help!

Review the latest skincare/make-up on the market

Nowadays, social media has become a search engine where people might find potential products they want to find and go on Instagram and start researching them. So, to establish yourself as a thought leader in the industry and also a reliable and trustworthy resource in the industry, share honest reviews. Go on Instagram stories/Live, and talk about what are the latest trends in the skincare/make-up industry and give your honest opinion. Educate your audience about what’s good or what’s bad, or why some things might sound bad but are actually good.

Travel skincare/make-up essentials

When travelling people are often puzzled by what they should bring on their trip. Ease their mind and show them the top 5 must-have beauty products to have when traveling. Also, a good idea to promote the products available in travel-size.

Beginner guide to using X product (either skincare or make-up)

As an example, ermatologists and estheticians are recommending that retinol should be used by all people above 25. So, now’s the time to educate your audience on what’s the best retinol to use, and most importantly how to use it. By doing so, you showcase your knowledge, educate your audience and build strong relationships.

Top 5 skincare/make-up products everyone should own

Regardless of age, or what type of skin we have, our beauty routine should not skip certain products. Teach your audience what products they should own according to their skin type. Also, teach them what products to use to tackle any beauty struggles they face.

And these are just a few content ideas you can try this upcoming month. Your content should speak directly to your target audience, offering them value, and sharing valuable insights whilst also being entertaining. Finding all this a struggle? You’ve stumbled upon the right agency that can take care of that for you! We at Social Media Boutique Agency are passionate about everything beauty. Let’s meet and see how we can create magic for you:

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