How Influencer Marketing can help grow your business

Influencer marketing is a combination of old and new marketing tools. The entire concept of this type of marketing is using ‘public figures’ to endorse the products & services you provide. The collaborations between influencers and brands are centered around content-driven campaigns.

The main characteristic of these collaborations is the fact that influencers are not celebrities. They are people that have a high number of followers or a smaller one on different social media platforms. Influencers have the power to affect purchasing decisions of others because of their authority, knowledge, and their usually close relationship with their audience.

Most people tend to follow influencers rather than brands. Why? Because influencers are not driven by business practices, as brands are. In most circumstances, influencers give their followers their honest opinions on certain products and/or services.

Nowadays more & more brands use influencers to expand their audience. Here are a few ways how collaborating with an influencer can help grow your own business.

Improves brand awareness

Influencers build their relationship, trust and credibility with their followers, so their opinions are respected. Collaborating with an influencer can expand your reach on social media platforms. Their followers will know more about your brand, your story, who you are, and what services/products you provide. Thus, being more likely to try what your brand offers and become loyal customers.

The important thing to add is that the key to maximise the collaboration between brand and influencers is providing valuable content that adds to the influencers social media presence.

Offer value to your audience

At the heart of marketing is providing solutions to problems, whilst adding value and educating your audience. This is also the concept of influencer marketing, as the influencers are in tune with the needs of their followers.

Effectively reach your target audience

Collaborating with relevant influencers, your content is placed in front of people that are already interested in what your brand has to offer. This means that you don’t have to further invest in getting your services/products to the right audience. The influencer does the work for you.

Improves your social media KPIs

Another benefit to integrating influencer marketing into your business is the fact that they generate leads and drive conversions. Collaborating with an influencer in the long-term will generate bigger results in sales and in business. They can direct their followers to buy and/or use a certain product or service. The main reason for this is that consumers see them as trustworthy, they depend on influencers recommendations, thus leading to sales.

Also, using an influencer outreach can create and demand leads. Influencers persuade consumers to buy your product/service, they offer more opportunities to interact with people that normally would not be interested in your brand and what it has to offer.

Helps content strategy

Influencers can help you fill in the gaps in your content on social media platforms. They produce fresh high quality content that you just need to reshare, repost or pay. They create aesthetically pleasing content suited for your target audience.

When done properly, influencer marketing can generate more sales, improve brand awareness and improve your overall marketing strategy. All depending on the goal you want to achieve when collaborating with influencers.

If you are still not sure how influencer marketing works and how it can help your business, you can always book a call with us and we’ll be more than happy to coordinate your business growth using influencer marketing.

Book a call