How to increase website traffic with TikTok and Instagram

Social media is a great place to increase brand awareness and engage with your target audience. As well as creating a strong relationship by turning your followers on social media into paying customers. But, social media is also a great place to promote your products or services and increase traffic to your website.

Increasing the traffic to your website increases sales. And linking your website to all your social media accounts is a great way to start. However, there are a few platforms that the majority of your audience uses on a daily basis, and these are Instagram and TikTok.

In one form or another, Instagram is slowly becoming the number 1 place where customers do research before having an intention of purchasing a product or service. And now TikTok is a very popular platform for short-form videos where small brands have major sales.

So, how can you increase your website traffic with these two platforms?

TikTok

Profile makeover

First, you need to give your TikTok profile a makeover. Update your bio. It’s important to state what content you create and for whom. And if you have the possibility to add your website URL in the bio, it’s a must. However, if you do not have a big enough following, if you are just starting out on TikTok, you might not have this opportunity (it unlocks after 1k followers). If you are selling books, or candles or make-up products, add the link to the sales page. If you are an event planner, link the page to your portfolio. After linking the correct page to your profile, it’s important to add a call to action. Whatever link you are promoting, you need to draw attention with a simple sentence like `Shop our new candles`, or `Get the wedding of your dreams`. This makes it easier for users to shop and of course, increases sales and website traffic.

Paid Ads on Tik Tok

When the goal is to increase website traffic, and you don’t want to only rely on an organic timeline, paid ads are a good way to do that. This gives you the opportunity to include an external link in your video, and it’s something you can’t do with normal TikTok content.

Pay attention to trends

Another way to increase website traffic is elevating your TikTok content. Participating in TikTok trends can be a good way to do that. You increase the chances of more people seeing your content and being interested in your products or services. And if you have an ongoing blog, this is a great opportunity to transform these blog posts into TikTok content. More reach and you don’t have to stress over new content every month.

Instagram

Update your bio

The same concept as for the TikTok platform, your bio is the easy access to your services or products. You ease the process for users to make a purchase. And it’s the best place to add whichever page you are promoting at the moment. And don’t forget to draw attention to your bio, with a simple `link in bio to find more`.

Tag products with Instagram shopping

With Instagram shopping, you turn your feed into a storefront by tagging your products to create shoppable posts. You can add the shopping product in your posts, whether they might be single posts or carousels. You’ll see a shopping tab appear on your profile which shows off your product range. This feature is an opportunity to direct your audience to your website.

Use stories to their full potential

You can use stories to promote your products and services and you can direct traffic to your website with the simple link sticker.

Collaborate with Influencers

This is an amazing opportunity to direct traffic to your website. You can collaborate with influencers that will create content for you and direct their followers to your products or services.

This amplifies the brand message and increases your reach to a broader audience.

Paid Ads

Clickable ads on Instagram give you an opportunity to not only be creative but also let your followers learn more about your brand and your products or services.

Now all you have to do is implement all these things and track. Post your content, add the links you want to promote and track. When working with social media platforms keep in mind that their initial goal was to be just a place for people to socialize. Now, you can use all the features in these platforms to your advantage, you just have to be precise with what you want, be consistent, and use them to their full potential.

Happy posting!

If this seems like a lot of work, at Social Media Boutique we enjoy creating innovative ways to increase website traffic. We can have a chat:

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