How to use Twitter for Business in 2022

Whilst Twitter is becoming a platform where you keep up with the latest news, it’s important to be where your audience is. So whilst your audience is using twitter to talk about the latest topics, news, you should use twitter for your business to stay relevant.

One of the benefits of using Twitter for business is that you stay connected with your customers and potential prospects in the most up to date way. And of course, it’s an excellent tool for direct communication, customer service & sales. Apart from creating brand awareness, generating traffic to the business website, promoting your latest offers, or your new masterclass or webinar.

Read: What to post as a business in 2022.

To get all the benefits of using Twitter for your business, you must first understand the platform and why it’s different from Instagram, TikTok and LinkedIn. The first thing to understand is that the beauty of Twitter is in the moment. If you’re not in the moment of a fresh tweet that mentioned you, you might lose momentum in the conversation. Unlike Instagram, on Twitter you don’t need to worry about keeping an aesthetically pleasing feed, or to colour coordinate your posts.

All you need is to pay attention when people are mentioning your business, respond (or retweet), add topic related hashtags and you’re in the online conversation.

Of course, you’d still need a content strategy for Twitter. You’ll need the posts to match the platform’s format and stay within its guidelines. And created specific content that will drive engagements and traffic. But for this, we’ve created an amazing resource that will tell you what to post on Twitter suited for any business, make sure to check it out ;)

But, how do you use TikTok for business?

Optimise our Twitter profile

Customise your profile, add a brand picture, as well a banner. We’re not stressing this enough, each social media account you have for your business, is your business card. Optimise it, update it, and personalise it. If you’re an e-commerce platform that sells beauty products, you might want to add your website in the profile description. And a CTA of course! This could be as simple as checking out this Summer’s must have lipstick.

A little small detail that most brands don’t pay attention to is the pinned tweet. This is the tweet someone first sees when they research your Twitter account. This should be updated according to what you’ve set as a marketing goal. If you want more people to attend your webinar, make sure you’ve pinned a tweet where they can see all the details on how they can attend and register. If you’re having a beauty product sale, make sure you’ve pinned it as the first tweet. You’d want all the exposure you can possibly get.

Offer valuable content

The content you choose to post on Twitter should inspire conversations and keep within the 280 character limit. But how do you add value to your posts? Well, the same you’d add to any other platform. Speak directly to them, give out valuable & insightful information, entertain, educate, and connect with your audience.

And of course, optimising your content any chance you get. Do your hashtag research, to expand your reach, add the hashtags. And pay attention to how many times you post per week, or in a day. You need to make sure your tweets are seen by your audience. Chances are they are not only following you. That means their feed is flooded with tweets from personal accounts they follow, and from brand accounts. This is a good thing to research and see what applies for our business.

Advertise on Twitter

Another way to use Twitter for business is to start setting up advertising campaigns. You can do that by promoting tweets, accounts, and trends.

Promoted tweets are similar to regular tweets but at the bottom they’re labelled as promoted. These are a great way to boost engagements and expand your reach to a broader audience beyond your followers.

Promoted accounts are helping businesses to increase awareness and grow their follower number. Mostly they appear in the section that recommends who you should follow on Twitter.

Promoted trends are a good way to drive your followers to talk about your business with a specific hashtag.

Measure your results and use all the tools within the platform

Set goals you wish to achieve with the help of the platform and analyse what performed well and what didn’t. This helps you understand what works on Twitter for your business and you’re given the opportunity to optimise your way to success. Don’t forget the tools Twitter can offer your business, use them to your advantage.

Using Twitter for business is a great way to increase your sales, to keep up with your competitors, and participate in online conversations. Are you using Twitter to its full potential for your business? At Social Media Boutique we’re keen on matching social media strategies with the brands marketing & business goals. Are you ready for that conversation? Book a FREE discovery call and let’s chat:

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