Top 5 Content Ideas for November

If you’re looking to create engaging social media content, then, you’re in luck. We’ve crafted only the best ideas for you to replicate and reap the rewards.

We have a healthy mix of community building, increasing engagement, building trust, building relationships and ultimately getting more followers ;) Followers who ideally will turn into your next big customer!

Your business has the potential to reach more people and increase its revenue. So, don’t sleep on the magic social media can bring. We’re not talking about overnight success, but, relevant and consistent effort. So, here are 5 content ideas to get you started:

Storytelling Series:

Share engaging and relatable stories that highlight your brand's values ​​and mission. These stories can be fictional or real anecdotes that convey a message or lesson. Engage your viewers with new ones every week.

Let’s give you some examples:

Round Lab

There are millions of skin care products on the market, and customers want transparency about the ingredients and processes used. One of these brands that gives customers a clear image is Round Lab, a Korean skincare brand. Like many other K-beauty brands, they use natural ingredients to create effective and clean products. But what sets Round Lab apart is its commitment to and respect for the land and environment, which is very evident in the brand's story.

Round Labs defines itself as a seller of "clean, pure skincare from the land where ocean, wind, and mountains meet," and its products are named after natural resources and regions of origin. It is also a love letter to the motherland, Korea. From pine strains native to the Yangyang area to sage bush strains found on Geomun Island, it's clear that Round Lab has searched far and wide for the best ingredients.

Nike

A meaningful slogan is enough to tell your brand's story. Nike is perhaps the best example, with its 20+ years old slogan "Just do it." But for Nike, this message is more than just a marketing strategy. “Just do it” is the driving force behind the entire brand and is even included in the search engine title.

The beauty of this message is that it can mean something completely different to each customer, yet remain equally motivating. Whether you're training for the Olympics or a high school track meet, the story is the same. Just do it.

Interactive Challenges:

Create fun and unique challenges related to your industry or product. Encourage the community to join and share your results. For example, let's say your fitness company hosts a "30-day plank challenge." This not only captivates your audience but also motivates them. Take inspiration from:

Nyx Cosmetics

Nobody does make-up challenges quite like Nyx. Don’t believe us? Here’s how they take advantage of Halloween and not only to shine some spotlight on their customers but on their products too ;)

And what’s interesting to note is that they’ve timed a product lunch with a holiday. Inspire yourself from this next time you might want to launch new products!

Mystery Content Drops:

Increase anticipation and excitement by releasing surprise content, offers, or announcements. This could be a flash sale, a new product teaser, or exclusive content that is only available for a limited time. This will keep your followers engaged and focused on your social media channels.

And with this in mind, we have the right brand that showcases just that, Dezi. A luxury eyewear brand founded by a former influencer turned entrepreneur, Desi Perkins. She’s just slaying the product launch drop and creatively captivating her audience’s attention.

Just *chefs kiss*, we’re in love & inspired. Are you?

Virtual “office hours” or “tip of the day”:

Set up specific times when your team or industry experts are available for free advice, consultation, or answers to your questions. This shows your commitment to supporting the community and can be very valuable.

Here we have Hootsuite & Later as the best examples, where they let their employees share advice and tips to understand social media better.

Guest Takeover:

Invite experts, influencers, or even customers to take over your social media accounts for a day. They can share their perspectives, knowledge and a day in their life. This brings fresh voices to the community and helps you attract a wider audience.

Dr. Shauna Shapiro, took over the Goop’s (a wellness brand) Instagram account in 2020 during the pandemic to share some positive light in a negative period.

This is just an idea on how to have a guest takeover, you can make it as creative as you want. And it can spread on more than one platform or more than one post ;) Get creative with it, or better yet, let your marketing team have all the fun with it. And rest assured that they’ll know what they’re doing. OR, leave a DM and we can transform this into a viral moment maybe, who knows. Get in touch and you’ll find out:

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