What Marketing Skills You Need for the Metaverse

The digital world moves at an accelerated pace, and what is relevant today might be forgotten tomorrow.

Web 3.0 is slowly making its way towards reality and with the investment in the Metaverse, your digital marketing skills will have to change. Today the focus is on how the consumers want to see more personalized content from brands across social platforms.

First, let’s understand what the Metaverse implies. In a sense, Metaverse is a digital world where you, the consumer, can experience the Web through artificial intelligence. That means that in the near future you can save that trip to the store and experience the store in the comfort of your home.

So, with this in mind, what marketing skills do you need for the Metaverse?

Semantic Content Marketing

The focus will be on creating content that offers precise insights and personal relevance. Meaning you will have to change your content strategy. Instead of focusing on researching what key phrases and words your audience is searching for, you will have to create content based on semantics. Yes semantics, your focus will be on the entire topic that is relevant to your audience. And it matches their search entirely. You will have to answer popular and questions regarding the topic. And you will have to start considering why they are searching for it in the first place.

Improved User Experience

This means that platforms, websites, and other online stores will have to be 100% interactive, and offer consumers a user-friendly experience. Your website will have to give your audience the full experience of a real store. You might want to start investing in a good web designer and maybe think about adding 3D elements into your website.

Immersive Marketing

You will have to start understanding VR (virtual reality) and AR (augmented reality) to offer your audience a valuable user experience. Users will expect a 3D dimension experience. You can see that brands are investing their marketing efforts towards this direction. TikTok is incorporating AR tools into their platform giving brands and users the opportunity to create interactive content. For example, Cartoon Network developed a filter on the app with the famous line of the Looney Tunes character Porky Pig, `That’s all folks!`. Resulting into 4 million views and over thousands of users incorporating it into their posts.

Another example of a brand that incorporated this type of strategy is Smashbox. They created `the Smashbox Illuminate` effect, and had an engagement rate of 50%.

Another example is Ralph Lauren which partners with Zepeto and allows the users to sample items with their respective avatars.

Understanding the wave of young consumers

The new generation of young consumers will be the ones that will be open to the technology of the Metaverse. And frankly, all the future marketing efforts will be directed towards them. So, you will have to better understand their behaviors and interests. The focus will be on understanding the trends that are reserved only for Gen Z and Millenials and the emerging Gen Alpha. You will have to understand what influences them, what are their political stances, their concerns around fluidity, diversity and ethics. As they will be the audience of the Metaverse it’s important to cater to future marketing efforts whilst truly understanding the main characteristics of this audience.

Figure out blockchain technology, NFTs, and cryptocurrencies

In the Metaverse the economy will be different than in real life, so you will have to get your head around the concept of cryptocurrencies. You will have to understand what NFTs are and what blockchain technology is. Apart from offering consumers virtual experiences, you will also have to think about how they can purchase in this virtual realm. So, these technologies will be the building blocks of Metaverse. So, to further assist your marketing skills in the Metaverse, you would need to understand the technology behind it.

This might sound like a scene taken out from Matrix, but as technology is evolving this is eminent. But, as scary as it might sound, with the right preparation and evolved digital marketing skills it can become an immense opportunity for business growth. At Social Media Boutique Agency we are curiously waiting on creative and innovative ways to evolve marketing strategies and skills, and we just can’t wait to see what the future of Metaverse holds. But are you ready to take on the Metaverse and develop your business? Let’s have a chat and discuss creative and innovative ideas:

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