What to Post on Social Media as a Business in 2022

Posting on Social Media as a business can be challenging. You have to fill in your social calendar with high quality posts and of course, review the analytics, and optimise your content strategy if it doesn’t keep or even increase the performance.

And of course, you’re not always on the right track with the content you post, and sometimes you don’t have the inspiration to create fresh content. And sometimes, riding the trend wave does more harm than good.

And not to mention, you need to be on top of social media trends. You need to do a little bit of research before posting, looking at trends and maybe getting inspired from your competitors. If the audience is preferring short form videos, you need to optimise your content. If your potential customers are doing their research on social media before resorting to buying your products or services, you need to have a very optimised social profile. If they see that you’ve posted about 10 months ago, this gives them the impression you are not a serious brand/business and probably you don’t care what your customers have to say. Hence, they will not be so eager to click on the buy now button.

This sounds very challenging? Well, it shouldn’t be and we have the perfect resource that helps you create content for every social media platform you and your audience are active. You’ll begin to master the art of posting on Facebook, Instagram, LinkedIn, and of course you can start being a star on TikTok. Let’s get into what you should post on social media as a business:

Instagram

Instagram is becoming a place where you can directly showcase your products and services and give the chance to your audience to shop directly from your profile. But, you still have to educate your audience on what you sell, and how your products or services can help them. You still need to nurture your relationship with them. So, the best posts for Instagram are:

• Tips & Tricks about Your Product or Service

• Customer Testimonials

• Easy guide on how the service/product works

Facebook

You need to dominate the on-going conversation in your niche. Use trending topics in your content increases the chances of more people seeing your content organically. You’ll also build trust with your audience by sharing insightful and valuable information. Here’s a few examples:

• Infographics about the industry

• Contests & giveaways

• Tell stories (about the company, notable events in the industry/company/employees)

TikTok

This platform gives you the opportunity to diversify your customers and connect with a younger audience. The content accepted by the platform’s users is raw, unedited, not with a visible intent for promotion or sales. The platform encourages content based on entertainment and of course education. And the desired content is short form videos. And it’s the best platform to actually connect with your audience. Not having any ideas what to post on this popular Gen Z platform? Try adding this ideas:

• Introduce the team

• Tutorial & Guides

• Office Tour

Linkedin

On LinkedIn you need to establish yourself as a thought leader in your industry and you need to maintain it. You have to give your audience valuable insight about your niche industry, and it establishes credibility for your business. It also proves to your audience that you are always seeking ways to stay connected with them. And most importantly it shows you are willing to have conversations with them. This type of posts can help you achieve that:

• Answer a frequently asked question about the product/service or industry

• Review new changes in the industry

• Live Interview (the social media manager/founder can go live and ask questions regarding the industry or products/services)

Twitter

You’re starting to think that Twitter is an effective marketing tool for business. You can use Twitter to gain exposure, increase website traffic, and assist in conversations. If you don’t know what to post on the platform, here are some ideas:

• Share Gifs & memes (related to the industry)

• Promote the company’s webinar, masterclass

• Promote the pro upgrade of a service/Tease the launch of a new product

These ideas secure you just a week of content on all social media platforms and you still have to fill the rest of the calendar. But with what? You might have an idea on what to post, but you’re not sure what platform fits better. Don’t worry, we’re created the perfect resource that gives you 50+ ideas to post on social media as a business. And it will surely fill your content calendar, without you having to resort to further research and to make sure you're fitting the right content idea to the right platform. The ideas we’ve carefully created and curated are perfect for every industry and are the sure way to keep up your social engagements and of course give you more followers per new post. Don’t you wanna have content ready for a month in advance? Download our FREE guide with ideas for posting on social media as a business upgraded for 2022, and shift your focus to closing the new leads that will come through: